Writing original and high-value content that resonates with your target audience can be a daunting task for many business owners. Nonetheless, it is essential to be part of the conversation, and blogging is an excellent tool for building professional connections that can lead to business growth. A well-planned blogging strategy is critical to the success of your business, and here are seven reasons why:
1. Blogs Build Trust: Blogs can help prospective customers feel more connected to your company by portraying the type of company you are and how you operate. A conversational tone and style can help put a human face to your company, making it easier for prospects to form a connection with you.
2. Blogging is Affordable: Blogging is the most cost-effective lead-generation method for businesses to reach potential customers and support their digital strategy. You can also repurpose your blogs across your social media channels, strengthening your social media presence.
3. Companies that Blog Generate More Leads: Blogging frequently establishes a relationship with your audience and can generate leads, bringing more traffic to your site. On average, companies with blogs produce 67% more leads monthly than companies that don't blog.
4. Blog Strategy Builds Links which Improve Your SEO and Ranking: A link-building strategy can bring more traffic to your website, and the more backlinks to your article, the more search engines will rank your blog higher. Guest blogging is a useful way to increase traffic to your site and improve your online visibility.
5. Be an Authority in Your Field and Demonstrate Thought Leadership: Use your blog to showcase your skills and expertise and be an authoritative voice in the marketplace. Blogging about how your company is staying ahead of the curve in terms of technology and trends will help you stay relevant.
6. It’s a Way of Sharing Company News and Updates: Your blog is a brilliant resource tool to share your company news and updates. Blogging about your achievements will also help set you apart from your competitors.
7. Blogs Drive Long-Term Results and Get You Customers: Blogging is a slow process, but a good content strategy will drive long-term results that will serve to educate and inform prospects and influence them through each phase of the buyer’s journey towards conversion. To ensure your blog gets the attention it deserves, here are some handy do’s and don’ts to adhere to when starting your blog:
Do start with a specific title and don’t veer off-topic. Use resources to back up your points and post often to increase your chances of building a following. Write like you speak and let your personality stand out on the page. Don’t ignore keywords that a user might search for, and expand your email list to build a community around your brand. Remember that blogging is a powerful tool that can help your business grow, build trust with your audience, and bring in more leads. By creating quality content and following best practices, you can establish yourself as an authority in your field and drive long-term results.
